Brand & positioning
Finding the idea an organisation can own and carrying it clearly across markets.
Italy · Working internationally
Hi, I'm
Emiliano
Tomasoni
International marketing, communications & brand leader
I build marketing that turns complex ideas into stories people understand, trust and act on.
15+ years in international marketing
International team leadership
Brand, PR, content and events
Author and long-form writer
01 / About
Clarity before volume.
I build marketing and communications functions that turn complex ideas into stories people understand, trust and act on.
Over more than 15 years at Wildix, I helped grow marketing from an early-stage function into an international organisation spanning brand, PR, content, events, partner marketing and demand generation.
I am a strategist who likes to stay close to the work: finding the central idea, shaping the message, bringing the right people together and turning a plan into something real.
My background in philosophy shapes how I think about language, trust and attention. I believe good marketing should make an organisation clearer and more useful, not simply louder.
Communications & PR
Building reputation through narrative, media relations and executive voice.
Content & storytelling
Turning specialist knowledge into stories people want to read and remember.
International leadership
Helping people across countries and disciplines do strong, aligned work.
Events & community
Creating experiences that bring customers, partners and teams together.
Marketing transformation
Combining strategy, process, technology and hands-on execution.
02 / Selected work
Building systems, stories and trust.
CASE 01 · TEAM BUILDING
→Building an international marketing function
Developing an early-stage operation into an international organisation across brand, PR, content, events, partner marketing and demand generation.
CASE 02 · STORYTELLING
↗Turning company history into a trust-building story
Researching and producing The Wildix Code to make culture tangible.
CASE 03 · ADAPTABILITY
→Redesigning communication through change
Keeping an international community informed and engaged through uncertainty.
03 / AI & Marketing
Ctrl+M: the human side of AI.
A field guide to using AI without outsourcing judgment, originality or responsibility.
In the Ctrl+M series, I examine AI from inside a working marketing organisation: what changes when it becomes part of the team, where it creates real value, and why clear thinking still matters more than fast production.
Life as a Marketer with AI
Why AI should become part of a marketing team's daily operating system, not sit outside it as an occasional plug-in or experiment.
Read on LinkedIn ↗ChatGPT is the New Google
Four practical moves to help AI understand, cite and recommend your brand as conversational discovery reshapes search.
Read on LinkedIn ↗We Tested AI Inside Real Marketing Workflows
Green, orange and red flags from a real B2B marketing operation, from structured tasks to creative work and end-to-end automation.
Read on LinkedIn ↗What Marketers Must Understand About AI
AI fluency is less about shortcuts and more about sharper questions, better direction and using the technology as a thought partner.
Read on LinkedIn ↗Welcome to the AI Slop Economy
Why more machine-made content creates sameness, and how human judgment, voice and productive weirdness keep work worth reading.
Read on LinkedIn ↗04 / Writing
Ideas become useful when they become clear.
05 / Recognition
Proof beyond the bio.
Award profile
Noble Awards
Recognition for marketing leadership, team building, storytelling and measurable business impact.
View profile ↗Expert commentary
Qwoted
Commentary on B2B marketing, brand positioning, AI and content, international leadership and trust.
View profile ↗06 / Beyond business
Language, attention and social value.
I contribute to LUMEN slowjournal, an Italian social-promotion association exploring sustainability, society and the environment through thoughtful journalism.
For me, this work returns to the same question that drives good communication everywhere: how can language help people see an issue more clearly, without reducing its complexity or the dignity of the people involved?
Read my work for LUMEN ↗